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Giannis is a ten-year-old boy who loves music and plays the violin. On his first day of school, he encounters a new online trend that has spread throughout his classmates: “six seven.” No one seems to know what it actually means, yet everyone repeats it.

When Giannis asks about it, his ignorance makes him stand out. His classmates do not openly bully him, but they treat him as though he belongs outside their world. At home, he tries to understand why everyone follows something that nobody can explain. His mother tells him that people sometimes do things simply because everyone else is doing them.

As the days pass, Giannis' need to belong becomes stronger. Although he has his own interests, his own music, and his own identity, he eventually repeats “six seven” himself and is accepted by the group. For the first time, he feels that he belongs — but that acceptance comes at a cost: he has begun to abandon who he really is.

His father, who lives separately from his mother, tries to support him in his own way. Instead of giving him a phone, he gives him a case for his violin, reminding him that what matters is not what everyone else is doing, but what he chooses to do himself.

On the final day, Giannis' classmates ask him to say “six seven” once again. Everyone expects him to follow the crowd. But after everything he has experienced, he is faced with a choice: continue imitating everyone around him or find his own voice.

67 uses “six seven” as a symbol of conformity and the human need for social acceptance, exploring how social media trends can influence the behavior of young people. At the same time, the film suggests that conformity is not exclusively a modern phenomenon; the human tendency to follow the group existed long before social media.